Trade Show Facts

SHOW ORGANISERS

PLMA's annual World of Private Label International Trade Show is organised by the Private Label Manufacturers Association. Founded in 1979, it is the largest organisation of its kind in the world. In addition to the World of Private Label, PLMA also organises the U.S. Private Label Trade Show in Chicago each November.

SHOW LOCATION

PLMA's World of Private Label is held at the RAI Amsterdam Convention Centre, considered one of the most convenient exhibit venues in the world today. Located only 15 minutes from Schiphol International Airport yet near the city centre, it can be easily reached by taxi, train, metro and automobile. 

VISITOR GUIDE

PLMA’s printed Visitor Guide is available at no cost to all attendees and can be collected from their distribution points in show entrances C, F, K1 and L. The Visitor Guide holds general show information, as well as exhibitor listings and floor plans.

PLMA'S WORLD OF IDEAS

The Idea Supermarket at PLMA’s World of Private Label has been reimagined as PLMA’s World of Ideas. With a new look, new location, and new name, the area emphasises its global character and establishes itself as the centre where new ideas in private label come to life.

From leading product innovations offered by this year’s exhibitors, to products launches in retail stores around the globe, and award-winning private label products in food, non-food and wine; at PLMA’s World of Ideas, visitors and exhibitors can explore the full spectrum of private label development to get inspired, stay motivated, and remain ahead in a competitive market. PLMA’s World of Ideas is open during trade show hours and is located in the RAI Auditorium Lounge, accessible from Hall 4, Halls 8 and 10, as well as from outside Entrance G.

PRE-SHOW SEMINARS & WORKSHOPS

On Monday 18 May, PLMA presents its pre-show seminars and workshops, discussing trends in private label merchandising and marketing. The workshops are held from 13.00 – 14.00, the seminars are held from 14.00 – 16.00 at the Forum Centre at the RAI Convention Centre. Admission is complimentary to all show registrants, but the workshops require pre-registration.

SCAN & GO ADMISSION

PLMA is offering Scan & Go Admission to all registered visitors and exhibitor personnel. Scan & Go is available at four of the five show entrances, as displayed below:

• Entrance C: Non-Food Section • Halls 8-13
• Entrance F: Non-Food and Food Section • Halls 7-9
• Entrance K1: Food Section • Halls 1-7, 13-14
• Entrance L: Food Section • Hall 5-7

ACCESSIBILITY

The Amsterdam RAI Convention Centre is wheelchair and disabled accessible. Children under the age of 16 are not allowed on the show floor. Pets are not permitted at any time.

PLMA’S PRIVATE LABEL MARKET REPORT

PLMA members and verified retailers and wholesalers can obtain access to the data of PLMA's Private Label Market Report, published in conjunction with NielsenIQ. The Market Report contains market share data on thousands of product categories from 17 European countries and is updated on a quarterly basis. 

PLMA MEMBERSHIP

PLMA is a non-profit trade association. Membership is open to all manufacturers whose products are available for private label distribution. For more information about membership benefits and rates, go to www.plmainternational.com.